The mission of the Foundation is to empower people to invest with confidence and security, and to foster social and economic stability.

While the amount of financial information available has reached unprecedented heights, many people still feel insecure and ill-informed when it comes to making long-term investment decisions. At the same time, the need to make smart investment decisions has become ever more important – not least, because traditional retirement arrangements are increasingly falling short. Peoplesfinancials wants to address this mismatch by arming people with clear, transparent information on how financial markets work.

The European Union wants to integrate European financial markets into a true Capital Markets Union and has devised a retail financial services action plan that puts retail investors at the heart of European capital markets. Peoplesfinancials wants to contribute to the policy debate about strengthening capital markets and retail financial services and how innovation in financial services can benefit end users.

A grass root initiative:

Consumer protection is a pressing issue for investors, investment firms and policy makers. It is also exacerbated by the effects of globalisation, technology, and the proliferation of more sophisticated products. To counter this, the authorities have issued a new EU directive which took effect on 3 January 2018 as part of a wider framework of EU legislation. To improve the security of a financial product and the quality of an investment strategy - investors and investment firms have turned to Big Data Technologies. As a result, even inexperienced investors are now able to make an informed decision independently regardless of market circumstances and/or product complexity. Investment firms can also improve their decision making process to increase the quality of an investment strategy and the performance of a financial product.

A world where financial products are treated as a mere commodity by all. - Michael Heijmeijer, co-founder

A United Nation initiative:

Launched in 2009 by UN Secretary-General Ban Ki-moon, the SSE initiative (sustainable stock exchange initiative) is a peer-to-peer learning platform for exploring how exchanges (in collaboration with policymakers, regulators, investors and companies) can promote responsible investment for sustainable development.

The Foundation would like to contribute to the SSE initiative by providing data, search engines, intelligence, analytics on 16 million products and issuers.

PeoplesFinancials will establish greater awareness and a better understanding in the risk of financial products among the public, enabling them to invest with more confidence and consideration. This, in turn, will contribute to greater financial and social stability... Markus Ferber, co-founder

Only when the layperson benefits from an equal playing field with product issuers and investment banks, when s/he has access to objective evaluations and transparency, will the balance of power shift and the world become more stable. The foundation will be key to maintaining a balance between the public, capital markets, and the industry.

By participating in or supporting these initiatives, you have the power to change the financial game. Read on to discover how we intend to do this.

Please contact us for more information.

Founders:
Michael Heijmeijer: Chairman & CEO cfinancials.com representing concept & technology;
Markus Ferber: Member of the European Parliament since 1994 & 1st Vice Chairman of the ECON committee and rapporteur for the MiFID II file.

PeoplesFinancials Foundation memorandum: download